5 Surprising Facts About Green Real Estate

In the multiple green real estate sessions at the 2015 REALTORS® Conference & Expo in San Diego, most presenters and panelists agreed on the trends and techniques that will help home owners create healthier, more efficient living spaces. Here are a few points about this growing niche that you might not already know.

It’s a Powerful Tool for Differentiation

Roland Macias, a senior loan consultant specializing in energy efficiency mortgages at imortgage.com in Cerritos, Calif., said he sees often agents getting leads based on their green expertise.

“If you properly know how to use your GREEN designation and green lending, it’s going to get you more listings,” he said. “This gives you a special edge versus other agents because now you have a way to finance these things without the seller having to do it.”

“Instead of just asking about the kids, call them in winter and ask about the comfort of their energy-efficient home,” he said. “Lets add some sustenance to these conversations.”

It’s an Opportunity for the Industry

Mitchell says that currently, green real estate and regular real estate are running on parallel tracks at their own peril. But if the industry as a whole is able to merge them into one, it would better demonstrate the value of the REALTOR® brand.

“If we can’t take the parallel [tracks] into one, our entire industry is at risk,” he said. If real estate pros in general could see green expertise as equal to other duties to clients, it would be harder for outsiders to disintermediate them from the transaction. “In our Code of Ethics, Article 11 states that we have a duty to be competent in the field of our practice. So if a client wants to see a high-performance home, we have a duty to know.”

Devon Hartman, principal of Hartman Energy Strategies in Claremont, Calif., agreed that the industry could enhance its leadership standing by going all-in on green. “I personally believe that REALTORS® are the vanguards of this next wave of change across the country,” he said. “It is a giant opportunity for you to lead this revolution that is quietly forming right now.”

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